Case Study: HANSGRAPHICART

Role: Creative Director
Company: HANSGRAPHICART
Duration: January 2002 - January 2014
Scope: MHANSGRAPHICART is a design initiative focused on crafting compelling visual identities and user experiences for businesses in creative and graphic arts industries. The work spans branding, web design, and print media, with a goal of enhancing brand presence and user engagement
Design Tools: Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe XD, Adobe Dreamweaver, Adobe After effects, Sketch, Invision, Figma
Data Tools: Power BI, Power BI Report builder, Tableau, SQL, Snowflake, D3, R, RStudio, Shiny, Azure development, Oracle Database, Vertica, Teradata, ODBC DATA SOURCE ADMINISTRATOR, Linux, DB Visualizer, SQL Assistant, MySQL Workbench, DAX studio, Putty, super putty
Web Technologies: Visual Studio Code (VS Code), HTML/HTML5/XHTML, CSS, JavaScript, jQuery, Bootstrap, Foundation (mobile and web), WordPress, CMS MS SharePoint/Development, PHP, Json Project Management: JIRA, Agile Methodology, Team Leadership, Strategic Planning, Designer, Developer, or Product manager, Illustrator, A visual storytellers

Portfolio Sections

All the UI/UX Look Look & Feel of the Design

Problem Statement

The primary challenges involved:

• Enhancing visual appeal and brand consistency.
• Streamlining user experience across digital and print mediums.
• Creating scalable and adaptable design systems for clients with diverse creative needs.

My Role

The primary challenges involved:

• Developing brand identities and cohesive visual storytelling.
• Designing websites, UI/UX elements, and marketing collateral.
• Conducting user research and iterating on design solutions based on feedback.

Solution

I implemented the following solutions:

• Custom Branding & Graphics: Designed logos, typography, and visual assets tailored to each client’s brand identity.
• Web & UI/UX Design: Created intuitive and aesthetically pleasing websites using responsive design principles.
• Print Media & Marketing Materials: Developed brochures, business cards, and promotional materials to reinforce brand presence across multiple touchpoints.

Impact & Results

• Improved brand recognition and user engagement across various platforms.
• Streamlined client design workflows by providing comprehensive design systems.
• Increased website traffic and user interaction through enhanced UX strategies.

Key Takeaways

• Designing for the creative industry requires a deep understanding of aesthetics and storytelling.
• Balancing visual appeal with usability is crucial for both digital and print mediums.
• Collaboration with clients and iterative design processes significantly enhance the final output.

Wireframing