Design Strategy Process for BOGO Lifecycle Dashboard Wireframe

DIRECTV Product Strategy

Discovery & Research: 


This structured approach ensured a user-friendly, scalable, and high-impact BI dashboard aligned with DIRECTV’s business goals

• User Research: Conducted interviews with key stakeholders (marketing, sales, and finance teams) to identify data visualization needs for the BOGO (Buy One, Get One) Lifecycle.


• Pain Points Identified: Lack of clear visibility into BOGO offer performance, tracking inefficiencies, and difficulty in measuring customer engagement.


• Competitive Analysis: Reviewed existing promotional dashboards to identify industry best practices.

• Business Alignment: Ensured the dashboard would support revenue tracking, customer acquisition, and retention goals.


Dashboard Vision:

Dashboard Vision

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• Strategic Objectives: Designed to track BOGO offer performance across its lifecycle, from initial promotion to customer conversion and retention.


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• Key Metrics: Defined core KPIs, including redemption rates, customer retention, revenue impact, and geographic adoption trends.


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• User Personas & Workflows: Mapped out how different teams would interact with the dashboard for real-time insights.