AT&T Communication Organization : Full Design Life Cycle for Dashboard Transition


AT&T’s Communication Organization Infographic Dashboard Project involves transitioning from DIRECTV MicroStrategy and IBM to Power BI and Tableau. This transition follows a structured Full Design Life Cycle (DLC) to ensure a seamless migration while optimizing data visualization, analytics, and reporting capabilities.

DIRECTV Product Strategy

Research & Discovery


• Business Area Analysis: Identify reporting needs and challenges across AT&T’s business units.


• Current State Evaluation: Assess existing MicroStrategy and IBM dashboard structures, performance, and limitations.


• Technology Feasibility Study: Determine the scalability, efficiency, and integration capabilities of Power BI and Tableau.  


• Ideation:

Coming up with concepts and gathering user feedback.

Defining the Redesign Vision:

Conceptual Design

team member

• Dashboard Strategy Development: Define the vision, structure, and key metrics for the new dashboards.


• Wireframing & Prototyping: Develop low-fidelity dashboard prototypes in Power BI and Tableau for stakeholder validation.


• Stakeholder Collaboration: Gather feedback from business users, analysts, and IT teams to refine requirements.

Implementation & Development

Implementation & Development

• Data Migration & Integration: Transition from MicroStrategy and IBM to Power BI and Tableau, ensuring data consistency and accuracy.


• Cross-Functional Collaboration: Work with IT, data engineering, and business intelligence teams to integrate new dashboards into existing workflows.


• System Testing & Quality Assurance: Validate data accuracy, system performance, and user accessibility.

Post-Launch & Maintenance

Post-Launch & Maintenance

• User Training & Adoption: Develop training programs to educate users on new dashboard functionalities.


• Continuous Monitoring & Support: Establish a support structure to resolve issues and optimize performance.


• Enhancements & Iterations: Collect feedback to refine dashboard features and reporting capabilities.

End-of-Life Management for Legacy Systems

End-of-Life Management for Legacy Systems

team member
team member
team member
team member
team member
team member

• Decommissioning Strategy: Plan the phase-out of MicroStrategy and IBM dashboards with minimal business disruption.


• User Transition Support: Provide guidelines, FAQs, and helpdesk assistance for a smooth adaptation.


• Final Performance Review: Evaluate the success of Power BI and Tableau dashboards, documenting lessons learned for future upgrades.


The full design life cycle ensures that a product is not only designed well but also effectively developed, launched, maintained, and eventually retired. It emphasizes a systematic and structured approach to design, often used in industries like software development, product design, engineering, and industrial design.


A complex technological problem refers to challenges that involve multiple interconnected systems, advanced technical requirements, or intricate processes that require innovative and well-thought-out solutions