Project Overview

AT&T's Data Quality Dashboard is a critical tool for internal teams such as data analysts and managers. However, declining user engagement, unclear data visualizations, and a lack of customization created friction, hindering data-driven decision-making. As the Head Product Designer, I led a comprehensive redesign to improve usability, enhance decision-making, and foster cross-functional collaboration across AT&T’s teams.

Business Challenge & Vision:

The core challenge was to create a dashboard that delivered the right information at the right time. Existing issues included:

• Complex Navigation: Users faced unnecessary hurdles in accessing critical insights.

• Unclear Visualizations: Data presentation was inconsistent, leading to inefficiencies.

• Lack of Customization: Users could not tailor their dashboards to their unique needs.

Collaborating with the Chief Data Officer (CDO), I defined a new vision focused on:

• Simplification: Streamlining navigation and user experience to reduce cognitive load.

• Customization: Allowing personalized dashboard views tailored to users' roles and priorities.

• Improved Data Visualization: Clarifying and enhancing the presentation of data insights.

Zeta Deskyn

Interior Design

Fruita Wikiw

Art, Photography

Leadership in Cross-Functional Collaboration

This project required extensive collaboration across multiple teams. Key contributions included:

• Team Leadership: I led a cross-functional team of 15, coordinating weekly check-ins, design reviews, and ensuring alignment on business goals and technical feasibility.

• Stakeholder Engagement: Regular updates and feedback sessions with business and executive stakeholders ensured transparency and iterative design adjustments.